The laboratory.
Where play becomes product. In the LAB we turn experiments that work into real tools we sell and improve for everyone.
Every idea starts as play: no constraints, no fear of failing.
We question the rule to see whether it still makes sense.
What works is proven by numbers, not opinions.
Built in the lab, ready for you.
Tools born from real needs and used every day on our own projects.
Deep SEO & GEO control for every page: meta, structured data, AI optimization and the SEO heartbeat of your site.
Consent banner compliant with Consent Mode v2: WordPress, GTM or embed, with a multi-brand dashboard and server-side audit trail.
A new tool is already being tested in the lab. Come back soon — or tell us what you would need.
Suggest an idea →We use it first
Every product is born from a real problem met on client projects. If it is not useful to us, we do not build it.
Small, real, measurable
We start from a minimal experiment and test it against data. What holds up becomes a product.
One engine, many sites
We build tools designed to scale: an improvement propagates to everyone, without redoing the work each time.
Got a problem no tool solves?
Tell us about it: the lab's next product might start right there.